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Pup's Pizzeria, a fictional vegetarian pizza shop, emerged from a desire to push my design boundaries. Combining my love for pizza and my miniature schnauzer's iconic eyebrows and beard, I saw an opportunity to create a playful and memorable mascot.
Transforming this initial concept into a fully-fledged brand identity became a springboard to challenge and refine my design skills across various areas of print design. Developing a comprehensive brand identity for Pup's required me to create a cohesive visual language that spanned everything from the logo to menus, packaging, and marketing materials, while ensuring each element reinforced my pup's unique charm.
![](https://cdn.myportfolio.com/c4848f541b5e83817d0dc12e2f9a89f4/8e23f2a4-6c2e-4afc-a25b-e3bb927f18a7_rw_1920.jpg?h=046c0c3489ca531e310d2f33e9d6a78e)
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